ADENTRIS × BUZZLEAD · THE HIVE · SEPTEMBER 2026
BuzzLead

Welcome to the Hive, Adentris.

Sergey, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Adentris is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.

Underneath the jar: every US behavioral health treatment center mapped, the 4,250 that look like Resilient Recovery Treatment and Sobrius Health, and three campaigns we'd run for Adentris in the next 30 days.

PREPARED FOR SERGEY YUDOVSKIY · SAN FRANCISCO, NV · FROM ST. PETE BEACH, FL
Troy Aitken and Nick Konstantinidis, co-founders of BuzzLead
Co-foundersNick Konstantinidis & Troy Aitken
Section 01 · Why there's honey on your desk

Three things came with the jar.

01

The honey

Raw, from a US apiary. Something you'll open instead of file.

02

This page

Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Adentris.

03

The call

Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.

Section 02 · The company shaped like you

Lumion: zero pipeline to 50+ meetings in 31 days.

Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Adentris: a public census of buyers, a compliance deadline that forces action, and a founding team that needs pipeline now.

In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion

Read the Lumion breakdown

31
Days to results
100+
Positive replies
50+
Meetings scheduled
80%
Hold rate
Section 03 · The sweet part

What could be sweeter than 2,500 to 4,300 more of your best customers?

You already have the dream ones: the behavioral health treatment centers that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 2,500 to 4,300 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.

Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.

YOUR DREAM CUSTOMERS
  • Resilient Recovery Treatment62% denial reduction and 7.6× ROI in 4 months
  • Sobrius HealthFully live in 60 days across ASAM 2.5 & 3.5
2,500 to 4,300behavioral health treatment centers that look exactly like them
A FEW WE'D GO AFTER FIRST
  • Behave HealthSan Francisco, California
  • Rehabs.comShow Low, Arizona
  • Drug Rehab USATraverse City, Michigan
  • SOBA New JerseyFairfield, New Jersey
  • Texas Recovery CentersScurry, Texas
Section 04 · Your market, sized

Every cell is a behavioral health treatment center.

Every certified behavioral health facility sits in SAMHSA's N-SUMHSS census and Medicare Care Compare, with bed count, service lines and Medicaid certification status. We build the list from that data, enrich the RCM and compliance buyers, and time the sends to audit calendars and CMS rule deadlines.

US substance use disorder treatment facilitiesYour sweet spot: 20 to 150 beds, multi-site outpatient or residential SUD networksIn-market this quarter
0
US substance use disorder treatment facilities. SAMHSA National Substance Use and Mental Health Services Survey (N-SUMHSS), 2023.
~4,250
Sweet-spot facilities
20 to 150 beds
3
Buyer personas
VP Revenue Cycle, Compliance Officer, Director of UR
~12,750
Relevant contacts
At 3 titles per facility
Oct to Jan
Evaluation window
Ahead of CMS prior auth SLA deadline
Section 05 · Intent

You're the first supplier that comes to mind.

We'll actively monitor all 17,000 US substance use disorder treatment facilities and reach out when the right signal shows up, so Adentris is the first name a VP of Revenue Cycle thinks of when denial prevention comes up.

  • New VP of Revenue Cycle or Compliance OfficerLinkedIn and press releases. Year-one hires reset the RCM and compliance stack.
  • Denial rate spike reportedState Medicaid and CMS payment data show a sudden rise in claim denials.
  • 42 CFR Part 2 audit or CARF/Joint Commission survey scheduledState licensing boards and accreditation calendars list upcoming audits.
  • CMS prior auth rule deadlineFederal Register and CMS SLAs force every facility to upgrade prior auth workflows by a fixed date.
  • Certificate of Need filing for bed expansionState health department CON dockets show facilities adding capacity and headcount.
  • EMR or RCM vendor contract expirationState Medicaid vendor disclosure and procurement filings list renewal dates.
09:14 · TODAY
Multi-site SUD network (60 beds, Ohio) posts VP of Revenue Cycle opening
→ HIRING-PAIN PLAY
08:51 · TODAY
California outpatient network's Q4 Medicaid denial rate jumps to 38%, up 11 points
→ DENIAL-SPIKE PLAY
YESTERDAY
State health department approves CON for 24-bed residential expansion in Texas
→ EXPANSION PLAY
YESTERDAY
Behavioral health network's EMR contract listed as expiring March 2026 in state procurement filing
→ CONTRACT-RENEWAL PLAY
Section 06 · Three strategies, deployed together

TAM, lookalike, intent. Every angle, from day one.

This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.

STRATEGY 1 · TAM

Own the whole market

TargetThe ~4,250 treatment centers in your sweet spot: 20 to 150 beds, multi-site outpatient or residential SUD networks, enriched from SAMHSA N-SUMHSS and Care Compare
AngleOne platform to catch denials, close documentation gaps and pass 42 CFR Part 2 audits instead of three point tools
~4,250 ACCOUNTS
STRATEGY 2 · LOOKALIKE

Mirror your best customers

TargetTreatment centers that look like Resilient Recovery Treatment and Sobrius Health: multi-site SUD networks running high denial rates on legacy RCM workflows
AngleLead with the 62% denial drop at Resilient Recovery Treatment and the 60-day production timeline at Sobrius Health
~2,500+ ACCOUNTS
STRATEGY 3 · INTENT

Catch them in-market

TargetTreatment centers showing a buying signal this quarter: new compliance officer hired, denial rate spike disclosed, 42 CFR Part 2 audit scheduled, or EMR contract renewal listed in state filings
AngleA one-to-one outreach written from the specific signal, sent the week it happens
~1,200 PER YEAR ACCOUNTS
Section 07 · The first 30 days

What happens after you say yes.

Section 08 · Join the Hive

The honey was the easy part.

Sergey, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.